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12 tricks to improve your Facebook marketing campaigns
In most cases, an efficient Web strategy requires a mix of communication media. Each medium must be chosen strategically, and intended for a specific goal. Today, with the Internet, there is no limit...
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10 Steps to Rock your Facebook campaign
Too many times I have encountered shaky social media campaigns that ended up doing more harm than good. This is why I thought it would be a good idea for Ludis to develop a handy checklist that will...
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Why I Love SEO (And You Should, Too!)
In 2014, when I, and I bet you too, need infos on something, first thing I do is get to my smart phone, tablet or PC and ask a search engine about it. It gets me most of the time exactly the answers to...
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5 myths about inbound marketing
As an inbound marketer, I often have the opportunity to speak with businesses about the advantages of integrating inbound marketing into their promotion strategies. While discussing the pros and cons...
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7 Common Misconceptions about Content Strategy
Content strategy is a critical component of any marketing campaign. Your business can offer the most fashionable handbags, the most accurate real estate models, the most astute financial counseling, or...
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GTM Auto-Event Tracking: Forget The Dev Team
If every time you need to track a link / button click or a form submission, push a Google Analytics event or fire a time-based event you need to ask a dev team, either by lack of knowledge or by...
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A Guide to Developing Content Strategy – Part I
Earlier this month, I wrote an article about various misconceptions about content strategy, and pointed out a few key points to help improve your already ongoing efforts in content marketing! This...
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Facebook Launches New Tools to Help Pages Better Target Their Audiences
Facebook launches new tools to help Pages better target their audiences and, better understand the impact of their social posts. In a recent Facebook new feed via their media hub, they have announced a...
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Bing Releases the Three Pillars of Content Quality
Bing’s senior program manager, Michael Basilyan published a post to give insight as to how Bing algorithms address quality content when ranking web pages and documents inside their index. There are...
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Google Buy Now Button Changes the Game for Amazon
The Wall Street Journal reports that Google is now in the works of developing a BUY NOW option to compete with Amazon online. This would keep search traffic longer on Google and focused on Google...
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Setting Yourself Up For Social Media Amplification Success!
If you’re thinking that social media isn’t valuable, or not worth the effort, let me hit you up with some knowledge! Forrester Research tells us “social networks have become a critical discovery point...
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How can you take advantage of Yahoo Gemini ?
Yahoo has taken quite a few hits in the last 12 months. They almost pulled back all efforts to compete against Microsoft in early 2015 after agreeing on aligning their efforts to support Microsoft,...
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4 ways to transform your PPC Landing Page to reach your conversion goals
Pay-per-click (also known as PPC) can sometimes be a tricky game. For many marketers, it can be difficult for them to understand how to evaluate and choose appropriate keywords or write compelling ads...
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8 adwords editor features to save you time
AdWords can be as simple or as complex as necessary. It is a keyword designation system, and it has revamped the way web brands interact with SEO. One keyword or tens of thousands of keywords, the...
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Great news for Ludis Media
Things are moving quickly at Ludis Media! We are pleased to announce our newest appointments. Gabriel Touchette, as Marketing Director and Co-Owner. He graduated from Bishop’s University with a double...
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